“I was nervous,” Chanel admits. “I had worked with a lot of photographers who wanted me to do the same three moves. ‘Do the thing, Chanel. Do the viral thing.’ Gal didn’t even ask me to dance. She asked me to stand still and look at a crack in the wall.”
They operate as a . Gal shoots, directs, and edits. Chanel moves, models, and co-directs the narrative. They split everything 50/50. When a luxury sneaker brand comes calling, they don’t ask for a brief—they pitch a world.
“Most brands come with a PDF,” Gal says, pulling up her phone to show me. “Color palette. Three keywords. A shot list. We throw it away.”
They laugh. The phone goes dark.
“I was nervous,” Chanel admits. “I had worked with a lot of photographers who wanted me to do the same three moves. ‘Do the thing, Chanel. Do the viral thing.’ Gal didn’t even ask me to dance. She asked me to stand still and look at a crack in the wall.”
They operate as a . Gal shoots, directs, and edits. Chanel moves, models, and co-directs the narrative. They split everything 50/50. When a luxury sneaker brand comes calling, they don’t ask for a brief—they pitch a world. chanel camryn, gal ritchie
“Most brands come with a PDF,” Gal says, pulling up her phone to show me. “Color palette. Three keywords. A shot list. We throw it away.” “I was nervous,” Chanel admits
They laugh. The phone goes dark.