He realized: Convenience shouldn't come at the cost of nutrition. And premium nutrition shouldn't require a chemistry degree.

– founder and CEO of Ka’Chava.

Simon Malone didn't invent superfoods. He just made them stupid simple .

So in 2015, Simon did something unusual. Instead of launching another single-ingredient supplement or a standard protein powder, he set out to build

Before the superfood shakes, Simon was a finance and e-commerce operator. He was healthy on paper, but in reality? He was juggling a dozen different powders, greens, proteins, and adaptogens every morning. His pantry looked like a GNC explosion.