Kit Mercer, Coco Lovelock Upd Online

Here’s why. Kit Mercer is the planner. The systems girl. The one with the color-coded Google Calendar and a deep, almost spiritual love for a good to-do list. Kit built her following on practical, no-nonsense advice about productivity, small business logistics, and how to romanticize your routine without burning out.

, on the other hand, is the wildcard. A visual artist and poet, Coco thrives in the messy, intuitive spaces. Her Instagram is a collage of thrifted finds, late-night writing sessions, and philosophical threads about the moon. She reminds us that creativity isn’t supposed to be clean. kit mercer, coco lovelock

They don’t pretend to have it all figured out. Their content includes the wins, yes, but also the text threads of them panicking before a launch, the blooper reels from photoshoots, and the honest conversations about jealousy, comparison, and the fear of being misunderstood. Here’s why