The "Comfort" name isn't just marketing. The V7 is soft. It feels like a t-shirt you would actually buy at Target, not a sandpaper bag. I’ve washed mine about 15 times now, and the logo (screen print) hasn't cracked, and the shirt hasn't shrunk vertically.
Choose the tone that fits your needs: Title: The Goldilocks of Bulk Apparel – Soft, Durable, and Priced Right Rating: 4.6/5 logo comfort v7
Incredibly soft for the price point. The V7 fit is much more modern than the old boxy styles. Holds dye well (black stays black). The "Comfort" name isn't just marketing