"I think 'The Avengers' is a perfect example of how we’ve managed the Marvel brand," Iger told analysts. "By integrating them into our global distribution and marketing machine while preserving the creative spirit that made them great, we have unlocked staggering value."
However, the Interactive division (video games) remained a pain point, reporting an operating loss of $36 million—an improvement over the $88 million loss in Q2 2011, but still a drag on the bottom line. Following the results, Disney raised its earnings guidance for the full fiscal year 2012, citing confidence in the long theatrical run of The Avengers and the upcoming release of Brave (Pixar) and The Odd Life of Timothy Green . may 8, 2012 the walt disney company investor relations news
CFO Jay Rasulo emphasized the company's commitment to capital returns, noting that Disney had already repurchased $1.6 billion of its own stock in the first half of the fiscal year. Disney shares (DIS) rose 2.3% in after-hours trading following the release, pushing the stock toward a 52-week high. Analysts at Goldman Sachs and Barclays immediately upgraded their price targets, arguing that the studio's volatility had been mitigated by the Marvel acquisition. Looking Back: The Significance of May 8, 2012 In retrospect, the May 8, 2012 investor call was a watershed moment. It marked the exact moment Wall Street realized that Disney’s $4 billion purchase of Marvel in 2009 was not merely a toy deal—it was a cinematic goldmine. "I think 'The Avengers' is a perfect example
