The six-month timeframe cannot measure long-term skill decay. Additionally, the sample was limited to two German states; results may differ in international REWE markets (e.g., Austria, Italy). 6. Conclusion and Recommendations The REWE Online-Kurse Primus platform is a statistically and practically effective digital training solution for retail employees. It improves knowledge retention and operational accuracy while reducing training time.
This paper is structured as a mock academic study, including abstract, introduction, methodology, findings, discussion, and conclusion. It is written in English, as requested, but focuses on the German-based REWE Group's "Primus" online course system. The Primus Initiative: A Mixed-Methods Evaluation of Digital Learning Efficacy within REWE’s Omnichannel Workforce Training rewe online kurse primus
Digital learning, retail training, REWE Group, Primus, blended learning, workforce development. 1. Introduction The German retail market, led by giants like REWE, EDEKA, and ALDI, faces a persistent challenge: maintaining a knowledgeable, agile workforce amidst high turnover and complex product assortments (e.g., organic lines, non-food, digital services). Traditional in-person training sessions, while interactive, are costly, logistically difficult to scale across 16,000+ REWE stores, and often disrupt store operations. The six-month timeframe cannot measure long-term skill decay