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No one answered. Then a junior copywriter named Dev spoke. “When we told the brewery client that their mascot looked like a serial killer. And they actually listened.”

Ethan read it. Reread it. “That’s either genius or a stroke.” wilkins marketing marketing training

Liam Wilkins eventually got the Japanese whisky bottle framed and hung it in the conference room with a small brass plaque: The Beginning of the End of Being Right. No one answered